The Heart of Marketing:
Love Your Customers and
Love You Back
The Heart of Marketing is about soft sell marketing and loving your customers—about the sincere and very real emotional connection that draws customers to you and assures them that they can trust you - and your offer and all that it promises.
It’s about your authenticity, transparency, respect, and partnership—so your customers and clients can clearly see who you are and what you bring to them so they can confidently do business with you.
Traditionally, business has been strictly a numbers game—founded on calculation instead of connection—and the world at large has suffered from commerce that lacks consciousness and emotional connection.
At the center of soft sell marketing is the undeniable fact that we all co-create this life together. We are interconnected and interdependent so that every successful business transaction between you and your customers can only be the result of your mutual collaboration.
Rather then a game of winner take all, your true success occurs when your customer succeeds. And your customer’s success can only be a success when your product or service succeeds.
Soft sell marketing goes beyond merely win-win into genuine, mutual fulfillment that enhances the humanity and well-being of both you and your customers.
As you move deeply into The Heart of Marketing and our soft sell approach you will discover how to practice selling in a new light:
Selling with consciousness and conscience;
Selling with caring and connection;
Selling that makes what goes on in the marketplace an exchange of value, to be sure, but also an exchange of mutual respect and regard—aware of the interdependence that holds together and supports all life on our planet.
Said simply, we all need each other. And in that need we would do well to treat each other with consciousness and conscience, aware that marketing and selling has impact. Not a trivial impact. And not just dollars and cents. But the emotional, life-changing impact that remains present long after the sale is complete.
The Heart of Marketing is dedicated to you and your business as you redefine the process of selling as spiritual service and appreciate the depth of its material, communal, personal, and yes, its true spiritual value.
This title may sound a little ‘hoofy-poofy’ but don’t let it fool you. Even if you’re a hard-nosed skeptic who shudders at words like ‘love’ and ‘heart’ this book will radically boost your sales. Feeling
good about yourself afterwards will just be a nice side effect.
~ Mark Joyner, #1 Bestselling Author of Simpleology
Reading The Heart of Marketing, you’ll find yourself swept into the consciousness enriching experience of relating with your customers as spiritual partners. Unlike many books, here you find spiritual marketing made practical and down to earth, while you are taken on a journey to personal and professional freedom - through the heart.
~ Christine Kloser, Best-selling Author of The Freedom Formula
Before Judith & Jim wrote The Heart of Marketing they lived it every day. They’re real experts in both the heart and marketing. Read this book and discover how to market products with integrity, pride, and consciousness. It will strengthen your business, support your soul, and bring your customers the care and concern they need to keep them loyal to you for a lifetime.
~ Scott Martineau, best-selling author of The Power of YOU
When I read what Judith & Jim say about loving your customers I totally relate and connect. They've laid out the inner and outer magic of marketing with love in a way that every business owner should read and share with their staff members. When you love your customers and really care for them, your business will soar.
~ Christina Hills, The Shopping Cart Queen
Judith & Jim are heart-centered marketers who once again capture and demonstrate the true essence of spiritually motivated, service-based sales and marketing. Each page of The Heart of Marketing provides inspiration, motivation, and how-to for a dynamic and enriching read.
~ Alex Mandossian, Creator of Teleseminar Secrets and Virtual Book Tours
When you purchase your copy of The Heart of Marketing today from Amazon.com you can choose any or all of the 62 Gifts listed below.
Valued at over $8,400.00.
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Most of these FREE Gifts items are downloads. In other words you take delivery over the Internet. You may receive an email with instructions as to what to do. Your FREE Gifts are not, in any way, part of, associated with, or delivered by Amazon.com, or Soft Sell Marketing, Inc (a Judith & Jim company) except if otherwise and specifically so stated.
Powerful Principles that Connect you heart-to-heart with your customers - clients through Soft Sell Marketing.
||It benefits us all, financially and spiritually, to keep aware of how we all depend on one another. When you do, you market through a broader lens of consciousness and a deeper sense of conscience.
Quoting John Muir, naturalist and founder of the Sierra Club—“When we try to pick out anything by itself, we find it hitched to everything else in the Universe.”
The Heart of Marketing validates and supports the value of the heart-to-heart connections you bring to the marketplace. The felt connection between seller and buyer creates a level of emotional authenticity and transparency that adds an entire dimension to a sale beyond mere commercial transaction.
Selling Is Spiritual Service:
Soft sell marketers struggle with the split between the desire to
be of service and the need to be well paid. Historically they
have been viewed as care-givers who should work without ambition for money, because it was thought that money would corrupt the service they offer.
That’s a false notion and we repudiate it. There is a deep validity and social value inherent in soft sell marketers’ ambition to generate money as it ranks second but equal to their concern for the well-being of their customers and clients.
Love is not so much a “to do” as a “to be.” It’s the doorway to the powerful core of soft sell marketing:
Love for the people you are serving;
When you love your customers, they will love you back with their trust, their willingness to spread the word about you, and their loyalty. They will be your partners in the business you are co-creating.
Love for their needs;
Love for your product or service;
Love for the benefits you provide;
Love for your self and what you bring to the world.
Our goal is to open and inspire your soft sell imagination and set a foundation for using soft sell marketing to grow your business as you grow your Self.
Finally, a practical, heart-centered approach to creating customer relationships that feeds your business and expands your soul. Judith & Jim have changed the rules of marketing and make it easy for anyone to be, do and have more of what they want in business and in life.
~ Stephanie Frank, President, Success IQ University,
Have you ever felt that still, small voice telling you there was something 'icky' about your marketing? Have you ever wished you could sell more of your products or services - and still be in alignment with your spiritual values? This book shows you how. Read it and be impressed. Put it into action, and be transformed.
~ Ray Edwards, Copywriter & Marketing Strategist
We are in the midst of a great planetary awakening in our personal lives, as well as in our businesses. In this amazing book, Judith & Jim share their unique ability to articulate the need for morality, compassion, and oneness in the new world of Internet marketing. Their words of wisdom will help you to open and shape the way that you view your business, how you interact with others, and guide you down the path to a world of win/win for you and your clients.
~ Jody Colvard, CEO and Executive Producer, FMG Network
In The Heart of Marketing Judith & Jim give voice to powerful thoughts and concepts that many information marketers have been thinking and feeling for years. This book is an expression of the beginning of a movement that is changing the face of marketing as we have always known it. A new day is dawning, and I strongly urge you
to get and use this book and come along.
~ Jeff Herring, The Article Marketing Guy
-Judith & Jim let their love for soft sell marketing shine through. It’s contagious! If you know in your heart that you are not a hard-sell type, this book is for you. If somewhere deep inside you know that your passion and love need an outlet, this book is for you.
~ Cathy Perkins, The Word Press Wizard
I really like the message embodied in The Heart of Marketing. Part marketing, part self growth, part spiritual expansion, this book opens the way for your much larger future while changing the way we've all thought about business and making money.
~ David Riklan, Founder, SelfGrowth.com
Choose From Any or All of These 62 FREE Gifts.
Order Judith & Jim’s groundbreaking book The Heart of Marketing: Love Your Customers And They Will Love You Back from Amazon.com for a substantial discount and receive the FREE Gifts that follow below.
Judith & Jim Gift #1
How To Build Your Soft Sell Marketing Platform
To succeed in any business you need a platform. But what is a “platform” and how do you create one that assures your success? Internet marketers and media experts Judith & Jim show you why and how in this 1-hour audio download. Once you understand and grow your soft sell platform, you’ll attract those customers who are exactly right for you!
Judith & Jim Gift #2
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Ray Edwards Insider Secrets Marketing Interview
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Top 3 Ways to Consciously Capitalize on the
Biggest Trend in Business Ever!
A New Business Model that Shows You Exactly How to Tap into the
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The Goals of The Entrepreneurial Author
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Rick Frishman Gift #14
Author101 Million Dollar Rolodex
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Linda Pannell Gift #15
Heart of Business Free TeleSeminar
Free Monthly TeleSeminars with Masters of the Heart of Business
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Ric Thompson Gift #16
Success tips from Business Expert and
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Frank Garon Gift #17
Dare To Dream
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Jill Lublin Gift #18
Jill's Insider's Edge to Powerful Publicity Workbook
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Shel Horowitz Gift #19
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Stephanie Frank Gift #20
13 Vital Traits of Super Effective People
Give me 60 minutes and in the audio I’ll show you:
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Mark Widawer Gift #22
77 Critical Internet Marketing Resources
It's funny how some people just don't "get it".
Do nice things for people, and they'll do nice things for you. It doesn't matter if you know them or not, are a customer or a salesperson, are an expert or a beginner.
Doing nice things for other people will come back and bless you later. Always has. Always will
That's why I put together this list of my most valuable 77 internet Marketing Tools and Resources.
But just because you're a friend and customer of Judith and Jim's, you can have it for Free. Just click the link to get your copy.
Your Inner Wizard-The Report
"Your Inner Wizard" is taken from a course That Tom Justin taught at UCLA's Experimental College. Since then he's taught this technique to everyone from medical doctors to corporate executives to movie stars, investors, and just everyday people.
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Christina Hills Gift #26
How to Sell Your Ebooks Online
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Stop Wasting Money! 12 Not-To-Miss Marketing Tips
In this report, I reveal the 12 most important items you need to know
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How to design promotional materials so the prospect can read them easily
The most important secret you must be aware of when getting your photo taken
The one thing most people forget to do when designing their business card.
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Ron Holland Gift #28
The Billion Dollar Biker
Three FREE ebooks/audio files: best sellers for you from Top Biz Guru -
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Connie Regan Green
Jumpstart Your Way To An Online Business
If you are new to internet marketing, the Spring Jumpstart course will
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Toni LaMotta Gift #30
Gratitude or Complaint - Your Choice
Dr. Toni talks about all the ways we often unknowingly 'complain' as the opposite of a life lived in gratitude.
At the Heart of Marketing is a heart of Gratitude. This bonus will both provoke and inspire you to live with "no complaints whatsoever."
Eight Steps to Kick Start Your Practice
This ebook was designed with the holistically-oriented health care professional,
or healing arts practitioner, in mind. The content, techniques, ideas, and tips
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Entrepreneur Marilee Tolen, one of the country's first 25 nurses to become Board Certified in Holistic Nursing, says
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Terri Levine Gift #32
Magnetizing: The Guidebook To Achieving Financial, Emotional, and Spiritual Abundance E-Book
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Dave Woodward Gift #33
Legendary Marketer's Action Plan to Millions
Access to 10 videos featuring the worlds greatest internet Marketers:
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Warren Whitlock Gift #34
How YOU Can Be A Best Selling Author
Learn how a book can make you rich.
3 revenue boosters to make real money from your books
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Six Secrets that will increase your Amazon sales results
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Three easy steps you need to take starting today to sell more books right
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Best Seller Tips newsletter with links to the secret web sites
Julie Ann Turner Gift #35
AMAZING AWAITS! Shift Your Life, Power
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Glenn Shepard Gift #36
Have you ever had a hard time leaving well enough alone? Have you ever
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In doing research for my #1 best seller, “How to Be the Employee Your Company
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Shelagh Jones Gift #37
5 Steps to Attracting the Customers You Want Using
The Law Of Attraction
In this report, I look at the five steps to attracting the customers you
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Christina Rowe Gift #38
Become a Best-Selling Author Without a Publisher
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Andy Duncan Gift #39
The Anatomy of a Monetized Teleseminar Timeline
Interview with Teleseminar King, Alex Mandossian, reveals exactly how
to monetize a one-hour teleseminar to make instant cash -- down to
Jess Kennedy Williams Gift #40
Five Secrets to Start Writing Your First Book Tonight
Do you have a book in your head?
Discover the five secrets that will help you stop procrastinating . . .
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Dr. Letitia Wright Gift #43
Recession Proof Your Business!
You need 2 things to make your business work!
Money to start or grow your business and . . .
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Shelby Collinge Gift #44
Two Free Gifts from Mindset Expert
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Joe Nunziata Gift #46
Stop Chasing Business
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Lynn Pierce Gift #47
Millionaire's Business Blueprint:
Success from the Inside Out
19 Secrets of Super Success: How to Master the Conscious and Unconscious
Habits That Could Make You a Super Success" is your blueprint for life, working
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10 Minute Information Empire
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2 Instant Article Creation Templates
Craft more articles in less time than you ever thought possible with
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Maritza Parra Gift #54
Easy Product Creation Secrets Video
My Easy Product Creation Secrets Video will teach you:
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Turn It Into An Ebook
Turn That Into a Video
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Jan Marie Dore
The Women Entrepreneurs Success Kit
From Jan Marie Dore, the Professional Women’s Success Coach and Founder of
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Janet Beckers Gift #56
The Law of Attraction in Action Vol 2
Have you ever wondered why, given the same opportunities, some people
create amazing success while the rest see no change in their lives at all?
Until you understand how The Law of Attraction works and have some action
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300 pages of inspiration from 50 successful women from around the world.
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The 1-eBook Solution Gift Pack
Want the secret to creating massive passive income from a single ebook?
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Signe Dayhoff Gift #58
Your Soft-Sell Marketing Self-Assessment
Your Soft-Sell Marketing Self-Assessment" is a 40-item questionnaire which
will help you determine:
The current state of your business
The purpose you want to achieve
The degree to which you are already employing soft-sell marketing techniques
What is currently working for you and what is not.
It lays the foundation for creating effective, professional, comfortable, and confident soft-sell marketing.
Twitternar Tuesday Success Interview Bundle
Twitternar Tuesdays is a weekly series of free and premium interviews
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Marty Fahncke Gift #60
Seven ways to successfully promote your business
on the internet…
Seven ways to successfully promote your business on the internet…
with or WITHOUT a web site!
Designed for any business, large or small.
Instant, on-demand video containing powerful tools, simple tactics, and specific case studies demonstrating measurable, significant Return On Investment (ROI), along with strategies you can implement RIGHT AWAY to increase your revenue.
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Len Schwartz Gift #61
How To Dominate Your Market And Become The Best Known Expert Of Your Speciality In Your City
This audio will teach you the "7 Musts of Marketing" and how to
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long as you are in practice/business.
Heather Tate Gift #62
Hay House Gift Package
Experience a wealth of motivational products from Hay House with a
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Some of your favorite Hay House authors share the best of what they
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Because It's All in the Connection,
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